Wednesday, July 25, 2007

PRESS RELEASE - NEW FIMO ANNOUNCEMENT

Hello everyone, this press release was sent early this morning which I wanted to share with you. I want to assure all Fimo users and designers that there will be no disruption in the supply of Fimo. Amaco will continue it's product development of clay tools such as the bead rollers etc.
It is hoped that the new distributor, Staedtler, will continue the "Bottles of Hope" theme. Dawn Sandoe, Public Relations director for Amaco says "AMACO will continue to support Gilda’s Club, the national organization with a new mixed media event for CHA Anaheim 2008. " Amaco still remains committed to it's support of these charities.

As you know I am a big supporter of Amaco and the line of Fimo products. I look forward to developing new relationships with Staedtler, the new Fimo product distributor.

FOR IMMEDIATE RELEASE

AMACO® (American Art Clay Company, Inc) announces transfer of the FIMO distributorship to STAEDTLER, Inc., a wholly owned subsidiary of STAEDTLER NORIS GmbH of Nuernberg, Germany , and a sister company of Eberhard Faber. After a strategic review in 2007, AMACO® has determined to move forward with self-manufactured quality craft products with the AMACO® brand. FIMO, which is manufactured by Eberhard Faber GmbH (EFA) in Germany , will not be part of that ongoing strategy.
Andrew Carter, Senior Vice President for AMACO®, says ”FIMO has been an important part of the AMACO® craft product line, being of high quality and a good fit with other AMACO® products; but it is now time to transfer the distribution back to Eberhard Faber for distribution through STAEDTLER.” On October 1, 2007 STAEDTLER will become the U.S. distributor for all FIMO products. STAEDTLER Inc., located in Chatsworth , California , has been successfully distributing Art, Drafting and Writing Instruments in the U.S. for more than four decades.
Adds Michael Wiesmann, President & CEO, Staedtler, Inc. “STAEDTLER will provide the same high standard of product supply and market development that you have seen from AMACO® over the last 18 years. STAEDTLER, Inc, EFA and AMACO will work tirelessly to ensure no disruption of supply and promotion during this period of transition.” AMACO® will continue to develop its strong range of craft products into the craft market, both as accessories to the polymer clay line, and in other areas. STAEDTLER, Inc. will strive to extend its Art & Craft range to complement the existing product range and its new FIMO® components.

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